Once Upon A Time
The Silk Road of Flavors
A real tea, blended with wild honey, Himalayan pink salt, and botanical.
Every cup of OUT is a journey toward the self
OUT is a beverage brand that curates and presents sensory treasures from the modern-day Silk Road.
Each cup is not merely a drink, but an invitation for the drinker to experience fragments of history, savor the flavors of legendary journeys, and connect with the stories of ancient civilizations. Most importantly, it opens the opportunity for customers to become part of the experience, embarking on their own journey to create a drink that is uniquely their own.
History and Myth
The core philosophy we believe in is “Back to Be Original,” which emphasizes a return to pure nature. We are now moving toward an even deeper dimension—a journey into the “stories of origin.”
True originality is deeply rooted in ingredients, narratives, and wisdom that have been tested by time, originating from the greatest crossroads of cultural exchange in world history.
The Tea Alchemist’s Lab
At the heart of “The Tea Alchemist’s Lab” is a space where customers are not merely consumers, but explorers and creators.
Just like ancient merchants who blended and exchanged the goods they carried, in our Tea Lab customers can design their own unique flavors by personally selecting ingredients from our “four core elements.”
This is a true revival of the spirit of exchange that once thrived along the Silk Road.
The Legend of OUT:
A Journey Through Every Sense
Inspired by the original archetype of the “storyteller of the journey” (a tale of journey), this new legend tells a story of well-being and refined pleasure that has nourished civilizations along a route stretching over 6,400 kilometers.
Our journey begins in the tea-growing mountain ranges of Yunnan, passes through the Himalayas, home to hidden crystals of pink salt, winds through desert oases, and reaches the vibrant spice souks of Central Asia, all to gather the “Four Elements,” the very heart of OUT.
This story is rooted in the truth that the Silk Road was a vast network linking China with the Western world, serving for centuries as a stage for the exchange of goods, cultures, and knowledge.
The Tea Alchemist’s Lab
1:ชา (Tea)
The story of tea does not begin in a cup—it begins as compressed Pu’er tea cakes and fine Oolong teas, carried on the backs of mules along long and arduous journeys on the Ancient Tea Horse Road, the southern branch of the Silk Road.
In those times, tea was like currency: a source of comfort for the spirit and an essential ritual for welcoming guests in tea houses that lined the route from Xi’an all the way to Turkey.
Our teas are a tribute to this journey of wisdom.
2: ขุนเขาแห่งผลึก (Himalayan Pink Salt)
Our pink salt is harvested from ancient salt mines at the foothills of the Himalayas in Pakistan and is revered as the “Rose Crystal of Life.” It was not merely a luxury, but an essential provision supplying vital minerals that strengthened both travelers and their pack animals as they endured the harsh conditions of the desert.
3: น้ำทิพย์แห่งโอเอซิส (Wild Honey)
Amid the vast and arid landscape of the Taklamakan Desert, an oasis is nothing short of a miracle. And within that oasis, the most precious treasure may not be gemstones, but the “Liquid Gold” of wild honey.
Our honey, gathered from the nectar of flowers that bloom only briefly in deserts or hidden valleys, embodies the taste of life itself pure energy from nature that restores strength and allows weary travelers to continue their journey.
4: เครื่องเทศ (Botanicals & Herbs)
The true heart of the Silk Road may not be the road itself, but the cities, the vibrant souks of Samarkand or Bukhara.
Here, caravans from East and West converged, and the air was filled with the aromas of countless treasured goods.
Our botanical and herbs are curated from this living exchange:
cinnamon and ginger from the East, fragrant herbs from Persia, and medicinal roots from India.